Pelatihan E-Commerce untuk Penguatan Kompetensi Digital Perempuan Peserta Sekoper Cinta di Jawa Barat

Abstract

This community engagement program aimed to strengthen basic e-commerce competencies among women participating in Sekolah Perempuan Capai Impian dan Cita-Cita (Sekoper Cinta), West Java. Fifteen participants attended activities held at Universitas Wanita Internasional, Bandung, during 29–31 August 2023. The program included preparation, initial assessment, hands-on training, and final assessment. Topics covered email creation, Instagram promotion, content planning, product photography, marketplace use, branding, and basic financial management. Descriptive outcomes were derived from final questionnaire responses and documentation of practical assignments. All responses (100%) indicated an ability to create an email independently; 93% indicated an ability to produce appealing product photographs using smartphones; and 100% indicated understanding of daily financial management and branding. All responses also expressed an intention to use online marketplaces for selling. These results reflect self-reported competencies and adoption intentions immediately after training. They do not establish improvement or business effects because comparable baseline data and follow-up business performance measures were not presented. Continued mentoring and assessment of actual skill application are recommended.