Jurnal Gema Ngabdi

Penerapan Teknik Budidaya Ikan Nila Dengan Sistem Kolam Air Deras Di Wisata Boonpring Kabupaten Malang

2024-11-18T14:59:30+00:00

Fish cultivation using a high-flowed water pond system is one of the most effective methods for cultivating freshwater fish such as tilapia. The high-flowed water pond culture method has several advantages, including high dissolved oxygen, adequate natural food, high stocking density, and lower pond costs. This method needs to be developed in fish farming groups, especially those with abundant water sources. The implementation of this community service program aims to disseminate intensive tilapia farming technology with a high-flowed water pond system to the community, especially in the Boonpring tourism area, Sanankerto Village, Malang Regency. The stages of the activity include training on the application of tilapia aquaculture in high-flow water pond systems, which includes material on the basic principles of high-flow water pond technology, tilapia aquaculture in high-flow water pond systems, and feeding management. This was followed by the construction of a demonstration plot for tilapia aquaculture in a high-flowed water pond system, as well as assistance from the beginning of seed stocking until harvest. The tilapia rearing period is carried out for 5–6 months until the fish reaches the consumption size. The size of tilapia consumed by Indonesians is between 2 and 5 fish per kilogram. This depends on consumer demand. From the harvest results, the survival rate (SR) of tilapia is 88%, with a feed conversion ratio (FCR) of 1.3. Seeing the potential, it is recommended to increase the number of high-flowed water ponds.

Implementasi Pelatihan Manajemen Media Sosial di SMK Negeri 2 Sekotong

2024-12-09T15:58:47+00:00

Sekotong Beach is located in West Lombok, West Nusa Tenggara. This area offers marine tourism with coral reefs and diverse marine life, however this destination is less popular compared to other destinations on Lombok Island. The Communication Studies Department at University of Mataram collaborates with SMK Negeri 2 Sekotong to raise awareness among domestic and foreign tourists about the beauty of Sekotong Beach, thereby encouraging economic growth in the local community. The purpose of the Community Service Program (PkM) is to train students of SMK Negeri 2 Sekotong in maximizing the use of social media to promote tourist destinations in Sekotong. This PkM activity begins with a preliminary study, training, evaluation, and reporting. This event was attended by 30 students from the Hospitality, Culinary Arts, and Travel Business Departments. The training materials consist of an introduction to social media, social media strategy planning, and creating engaging content. At the end of the session, the committee concluded with the distribution of feedback questionnaires to the participants. The results of the questionnaire distribution will be used as evaluation material for the next PkM activities. The outcome of this training activity is that the students acquired skills in managing social media to enhance their ability to market tourist destinations.

Penerapan Mesin Penyedot Debu Model Sentrifugal Untuk Usaha Kreatif Kerajinan Kulit Kerang Mutiara “Concha” Handycraft Menunjang Pariwisata Berkelanjutan Di Desa Meninting Lombok

2025-01-15T04:17:30+00:00

The problem of dust pollution at the service partner "Concha Handycraft" is at the core of program activities. Controlling dust from its source is the main goal, namely replacing blower style vacuum cleaners with centrifugal type vacuum cleaners. The centrifugal type was chosen because it has a simple shape, the motor is separate from the fan, so the motor is protected from dust. The activity method begins with designing, purchasing materials, manufacturing in the workshop, testing, minor repairs, application and assistance. The results obtained are that the centifugal model vacuum cleaner that has been applied has advantages. The electrical power used from previously 260 watts to 120 watts. Working time can also increase because the motor used is a DC motor so it doesn't heat up quickly. If you use a blower model, the electric motor heats up quickly because it gets dust and needs to be cooled. The ability to suck up dust is also increased, with a fan at a 30 degree angle the ability to suck up and throw out is balanced. By using a centripugal model vacuum cleaner, 95% of the dust produced by the grinding machine can be sucked into the dust collection chamber. Concha Handycraft partner SME owners and employees are very happy with the new machine, so they can be more productive at work, and stay protected from exposure to dust in the workplace.

Penguatan UMKM Lokal Melalui Inovasi dan Digitalisasi: Studi Kasus Keripik Pisang di Desa Tratak

2025-02-05T07:05:30+00:00

Teratak Village in Batukliang Utara District, Central Lombok Regency, holds significant potential for agricultural product processing, particularly bananas. This community service program aims to empower local residents through flavor innovation, improved packaging, and digital marketing to enhance the competitiveness of banana chips as a flagship product. The activities involved training in producing multi-flavored banana chips such as chocolate, doger, and taro, developing attractive and eco-friendly packaging, and utilizing digital marketing strategies through platforms like Instagram and Facebook. The outcomes show that the community successfully created innovative flavors, designed informative labels, and adopted online marketing strategies to expand their market reach, including access to supermarkets and souvenir shops. This program has improved the community's skills and creativity, opened up new employment opportunities, and strengthened the identity of Teratak Village as a center of quality banana chip production. The integrated approach is expected to support sustainable local economic development.

Pemberdayaan Masyarakat Untuk Pemanfaatan Bambu sebagai Perkuatan Lereng di Desa Guntur Macan Kecamatan Gunung Sari Lombok Barat

2025-02-05T21:17:08+00:00

Guntur Macan Village is a hilly area located in the Gunung Sari sub-district, West Lombok Regency. The sandy hill soil, characterized by a significant slope, lacks cohesion, making the area prone to landslides, especially during heavy rainfall, flooding, or tectonic earthquakes. Landslides are further exacerbated by soil cracks filled with water, either from rain or other sources, which reduce the safety factor compared to soil without cracks. The closer the cracks are to the sliding surface, the more the safety factor decreases. In Guntur Macan Village and the surrounding areas of Gunung Sari sub-district, bamboo is widely planted. Bamboo, being cost-effective and environmentally friendly, can be utilized as a retaining structure to mitigate landslides. This Community Empowerment Program (PKM) commenced with a location survey conducted two weeks before implementation, followed by a two-day execution phase. On the first day, educational sessions were provided, covering topics such as bamboo cutting, preservation, and the construction of bamboo retaining walls. On the second day, bamboo retaining walls were built on residential land in Guntur Macan Village. Through this PKM activity, the residents of Guntur Macan are now capable of constructing bamboo retaining walls to prevent landslides.

Komunitas Radio Amatir sebagai Agen Mitigasi Bencana: Sosialisasi dan Pelatihan Penggunaan APAR

2025-02-07T13:00:59+00:00

The amateur radio community plays a strategic role in emergency communication, especially when conventional networks are disrupted during disasters. However, fire preparedness within this group remains limited. Fire risks mainly arise from electrical failures, short circuits due to non-standard equipment, and excessive heat from transmission devices. A lack of awareness regarding fire safety procedures, including the use of fire extinguishers (APAR), heightens vulnerability. This program aimed to improve fire preparedness among amateur radio operators in Mataram City through awareness campaigns and APAR training. The methods included observation, risk analysis, training development, implementation, and evaluation. Results revealed significant improvements in knowledge and practical skills, despite gaps in routine inspections and evacuation planning. The program strengthens the community's role not only as an emergency communication provider but also as an active fire mitigation agent, contributing to a safer and more resilient environment.

Program Persiapan Peralihan Penggunaan Kompor Induksi dari Kompor Gas (LPG) di Desa Sandik Kecatan Batulayar Kabupaten Lombok Barat

2025-02-11T06:20:03+00:00

The induction stove transition program in Sandik Village, Batulayar District, West Lombok Regency, was initiated to support the government's push for more efficient and eco-friendly energy use. Despite the benefits of induction stoves-such as energy efficiency, safety, and environmental advantages-LPG remains the dominant cooking fuel due to limited public awareness. The program involved education, practical demonstrations, and efficiency comparisons between induction and gas stoves, while also identifying challenges like limited household electricity and entrenched cooking habits. Evaluation results show improved community understanding and operational skills, along with increased awareness of clean energy transitions. This initiative strengthens the community’s readiness to adopt induction stoves and offers a replicable model to support sustainable energy policies in other regions.

Pengembangan Inovasi Pengolahan Produk, Pelatihan dan Pendampingan Basic Income Statement pada Kelompok Usaha Pemindangan Ikan “Rujuk Kembali” di Dusun Selindungan Desa Pelangan Kecamatan Sekotong

2025-06-07T04:01:40+01:00

This training and mentoring program targeted the Fish Smoking Business Group in Selindungan Hamlet, Pelangan Village, Sekotong District, West Lombok Regency. It aimed to enhance participants' knowledge and skills in fish product innovation and basic income statement preparation. The materials covered included innovative fish processing techniques and simple financial recording to help members calculate profits and prepare financial reports. The results indicate improved understanding among group members in developing more competitive fish products and preparing basic financial statements. The program is expected to foster entrepreneurial independence and improve the welfare of the business group members.

Program Peningkatan Kemampuan Komunikasi Dengan Storytelling Bersumber pada Ithihasa Hindu di IAHN Gde Pudja Mataram

2025-05-20T05:01:04+01:00

The ability to communicate with stories is a special thing for generation Z. Telling stories with the works composed by Rsi and Bagawan in their time which until now continues to be used in the delivery of religious values, both positive norms and sebalikaya norms. The problem is that in the delivery of the story, it is necessary to appreciate and mimic expression. The favorite story in Ithihasa is a Hindu story with a heroic study with a thick narration (Ramayana and Mahabrata). The spirit of heroism in the story evokes nationalism for love for the homeland and nation in the corridors of the Republic of Indonesia. One of the steps taken for the implementation of this program is a storytelling competition. The target of the competition is so that stories can go international by telling stories in English as an International Language. The competition began and was attended by representatives of schools and students in Mataram City. The enthusiasm for participating in the storytelling competition was very enthusiastic.

Penyuluhan Tentang Modal Dasar Berwirausaha Bagi Generasi Muda di Kelurahan Kekalik Jaya Kecamatan Sekarbela Kota Mataram

2025-06-08T23:55:49+01:00

This community service activity aims to enhance participants' understanding of the fundamental aspects of entrepreneurship, which include willingness, ability, knowledge, human capital, and entrepreneurial competence. The activity was conducted through interactive lectures supported by presentation slides. A total of 35 participants attended, exceeding the initial target, and consisted of entrepreneurs, youth, and university students. Participants actively engaged in the session by asking questions related to business planning and marketing systems. The results indicated that participants gained new insights into utilizing internal resources as entrepreneurial capital, along with the importance of material support. The success of the activity was reflected in the participants' enthusiasm and improved understanding. For future implementation, it is recommended that the service team provide follow-up training on starting a business, identifying business opportunities, and designing effective marketing strategies in increasingly competitive markets.

Meningkatkan Digitalisasi UMKM di Udayana untuk Pertumbuhan Ekonomi Berkelanjutan

2024-12-24T13:14:51+00:00

This community service program aims to enhance the understanding and skills of MSME actors in Udayana, Mataram in utilizing digitalization to improve competitiveness. Activities included socialization, technical training, direct mentoring, and evaluation. The training covered social media, e-commerce, and simple business management tools. Results showed a significant improvement in participants’ digital literacy and ability to apply digital tools for business operations and marketing. Market access also expanded with promising income growth. This program plays a crucial role in transforming MSMEs into professional, efficient, and adaptive businesses, supporting local economic development.

Pemantauan Sampah Pantai Di Kawasan Wisata Pantai Labu Sawo, Kabupaten Sumbawa

2025-04-12T10:44:53+01:00

Marine debris, especially plastic waste in coastal areas, poses a significant threat to the sustainability of marine ecosystems and the livelihoods of communities that depend on them. Labu Sawo Beach in Sumbawa Regency, known as a strategic area with promising ecotourism potential, is currently facing issues related to coastal waste. As a form of community engagement, a service program was carried out with the aim of educating young people to become more aware of and actively involved in monitoring coastal waste. The methods used in this activity included the delivery of training materials, demonstrations of coastal waste monitoring techniques, and evaluations of the participants' understanding. The monitoring results generally indicated that Labu Sawo Beach is experiencing a serious waste accumulation problem, caused by its geographical location, increasing tourism activities, and waste carried through river streams. Furthermore, participants' understanding of the training materials significantly improved, with an average evaluation score increase of 95.73%. This activity demonstrates the crucial role of youth involvement. With proper training, they may become the front line in efforts to manage coastal waste in a more sustainable and data-driven manner

Program Peningkatan dengan Subtitusi Tepung Berbahan Dasar Daun Kelor untuk Makanan Sehat di Desa Koreleko Selatan

2025-02-15T12:03:45+00:00

The implementation of the Village Community Empowerment (PMD) Real Work Lecture (KKN) is one of the programs that is one of the manifestations of the Tri Dharma of Higher Education, namely community service. KKN PMD is one of the educational programs that implements student knowledge outside the campus. The creative economy is a theme that is one of the sectors focusing on creativity and knowledge as the main source of added value in obtaining added value for a product. South Korleko is one of the villages located in Labuhan Haji District, East Lombok Regency. The Natural Resources (SDA) owned by South Korleko Village are quite abundant. One of them is that there are moringa gardens or trees that have not been used optimally. One of them is the use of moringa leaves as a healthy food. A good processing process can increase the value of immunity for health, so that it can become a product with a high selling value. The process of making moringa leaves into flour has been socialized and practiced to become healthy food

Optimalisasi Produksi Susu Kerbau Dalam Meningkatkan Gizi Masyarakat Di Desa Sangiang Kecamatan Wera

2024-09-03T07:53:35+01:00

This community service activity aims to inform the community about the importance of milk as a source of family nutrition, encourage the use of local livestock milk for this purpose, demonstrate the process of transforming buffalo milk into palopo, and highlight the economic benefits of livestock milk for improving farmers' incomes. This initiative addresses several issues: low public awareness of milk's health benefits and nutritional value, farmers' reluctance to milk lactating buffaloes due to concerns that this will deprive calves of their mother's milk, and the fact that milk is often wasted or not processed into other products. Additionally, there is a lack of familiarity with simple milk-processing technologies. To address these problems, the community service team from the Dairy Animal Science Department at the Faculty of Animal Husbandry, Mataram University, will conduct outreach and training activities focused on using local buffalo milk to increase family income and nutrition. The service activity, held on June 1, 2024, involved 25 participants, including housewives, buffalo breeders, and members of the general public. The activities included lectures, discussions, and hands-on training in making palopo. As a result of this initiative, the community gained a better understanding of milk's role in family nutrition, adopted the use of local livestock milk, and learned how to process buffalo milk into palopo.

Pendampingan Pemanfaatan Teknologi Artificial Intelligence (AI) Untuk Meningkatkan Kompetensi dan PTK Guru Ekonomi SMA Di Kota Mataram

2025-03-21T07:20:58+00:00

Many teachers face difficulties in writing scientific articles due to limited time, confusion in choosing topics, a lack of ideas, low enthusiasm, and insufficient understanding of how to write them. Artificial Intelligence (AI) can be a helpful solution in overcoming these challenges. This program aims to enhance the understanding and use of AI among high school economics teachers in the city of Mataram. Several methods were used in implementing this program, including conducting a survey to identify the challenges faced, administering a pre-test to assess the teachers' initial knowledge of AI, delivering presentations on AI, providing a post-test for evaluation, and offering both offline and online consultation after the activity. This program was attended by 15 participants. The results showed that 62% of respondents demonstrated a good understanding, 23% showed fairly good results, and 15% showed less satisfactory results. These findings indicate that the program effectively improved teachers' knowledge of AI utilization.

Penguatan Rantai Pasok Rajungan Berbasis Keadilan Gender dan Ekonomi Biru di Dusun Puyahan, Desa Lembar Selatan, Lombok Barat

2025-06-11T07:44:45+01:00

Puyahan Hamlet in South Lembar Village is one of the traditional crab peeling centers (Portunus pelagicus) on the west coast of Lombok Island. Women in the informal work system dominate this activity without social protection or quality standards. Despite playing an important role in Indonesia's crab export supply chain, women peelers still face major challenges in technical and institutional aspects. This service activity aims to increase technical capacity and strengthen the institution of women crab peeler groups through training in the processing of fishery products based on the principles of food sanitation and facilitating the formation of legal business organizations. The methods used include participatory social mapping, technical training based on Good Manufacturing Practices (GMP) and Sanitation Standard Operating Procedures (SSOP), group institutional formation, and participatory evaluation. The results of the training showed a significant improvement in participants' hygiene understanding and practices, with an average pre-test score of 35.4 and a post-test score of 82.1. In addition, the establishment of organizational structures and institutional legalization allowed groups access to advanced training and wider economic opportunities. This intervention has been proven to be able to encourage behavior change, strengthen women's socio-economic position in the fisheries value chain, and support the gender empowerment agenda in coastal areas in a sustainable manner. The program recommends replication in other coastal areas with a gender-responsive participatory approach to strengthen the economic resilience of women's fishing communities.

Pendampingan Penilaian Persediaan Pada BUM Desa Remasa Kekait Guna Implementasi Pelaporan Keuangan

2025-06-11T10:25:19+01:00

This community service was carried out in one of the wholesale grocery business units, at BUM Desa Remasa Kekait. This community service was held because BUM Desa Remasa Kekait had not implemented inventory management, so that it was difficult to know the amount of merchandise inventory. This community service aims to assist BUM Desa Remasa Kekait in managing inventory in the wholesale grocery business, so that it will be easier to determine the value of merchandise inventory, for the needs of preparing BUM Desa financial reports. In mentoring Activities at BUM Desa Remasa Kekait, the Community Service Team has prepared an inventory flowchart, that can be a Standard Operational Procedure (SOP) for Inventory Assessment, so that the inventory calculation method is easier to do. As a result, through warehouse cards or inventory cards and physical calculations (stock opname) of inventory, it is hoped that inventory assessment can be carried out more practically, and facilitate recording by BUM Desa employees. Community service activities are expected to continue to the next stage.

Peningkatan Kemampuan Pedagogi Guru melalui Pembelajaran Berbasis Proyek di SMPN 6 Mataram

2025-06-13T03:41:15+01:00

This community service program aims to enhance human resource quality at SMPN 6 Mataram through the implementation of project-based learning. Project-based learning focuses on engaging students in solving real-world problems, allowing them to develop not only academic skills but also practical experience in project management and teamwork. The program was implemented in several stages: planning, execution, and evaluation, with students actively involved in each phase. The results showed significant improvements in students' project management and teamwork skills. Additionally, the program had a positive impact on students' engagement in learning and opened up better future prospects for them. Overall, project-based learning has proven to be an effective strategy for improving human resource quality in the educational environment, especially at SMPN 6 Mataram.

Pengelolaan Tanah Tegakan Jambu Mete Melalui Penerapan Model Usahatani Ekologis Terpadu Di Dusun Lendang Mamben Desa Anyar Bayan Lombok Utara

2025-06-15T00:02:04+01:00

Cashew tree plantations often experience fallow periods, causing the soil layer to be more easily eroded. As a result, the process of decreasing land productivity is happening more quickly. The right action to overcome this problem is to utilize the reciprocal relationship between plants and livestock to form an integrated ecological farming model. The purpose of this activity is to improve farmers' knowledge and skills in managing cashew nut plantations by implementing integrated ecological farming, processing agricultural waste, weeds and other forage for animal feed, and processing manure and livestock waste into organic fertilizer. The approach method used is participatory action in the form of direct training and assistance in the field from May 5, 2024 to November 6, 2024. The results of the activity showed that the implementation of training and mentoring for the application of integrated ecological farming models on cashew nut stands took place in an orderly, safe and smooth manner. The knowledge and skills of members of the Tunas Mekar farmer group, Lendang Mamben hamlet, Anyar Village, Bayan, North Lombok increased, as evidenced by their high participation, enthusiasm and enthusiasm in following the entire series of activities. The cultivation of peanuts and corn crops resulted in higher income and profits for farmers compared to the cultivation of long beans. In addition to being able to provide higher profits, the average BC-ratio for cultivating these two types of crops is also relatively higher compared to cultivating long beans, namely 2.81 for corn and 2.67 for peanuts

Pelatihan Pengolahan Kotoran Hewan Menjadi Kompos Untuk Mendukung Praktik Pertanian Ramah Lingkungan Di Desa Sukadana Kabupaten Lombok Utara

2025-06-15T00:17:51+01:00

This Community Service activity was carried out in Labangkara, Sukadana Village, Bayan District, North Lombok Regency, from July to November 2024, in collaboration with the Padi Subur farmer group. Agriculture in this village is dominated by dry land with low productivity and crop diversification. Farmers face challenges in cultivation that is not yet intensive and reliance on chemical inputs such as inorganic fertilizers, pesticides, and herbicides, which increase production costs and cause environmental pollution, threatening agricultural sustainability. On the other hand, livestock waste (cattle and goats) in this village has not been utilized, causing environmental impacts such as unpleasant odors from ammonia and hydrogen sulfide gases, as well as health risks. The aim of this activity was to provide knowledge and skills to farmer group members on making compost from livestock waste, to support crop diversification and sustainable agriculture. The approach used was the participatory action method, involving the community fully from planning to evaluation. The results showed a significant increase in participants' understanding, seen from their ability to explain the steps of compost making after the training. Participants' enthusiasm and active participation, both in discussions and independent practice, were also very high, indicating their great interest in managing animal waste into useful compost. This success confirms the effectiveness of interactive and practical training methods, as well as demonstrative methods, in increasing knowledge and learning motivation.

Implementasi Kincir dalam Meningkatkan Produktivitas Ikan Nila di Pokdakan Minasari, Purwosari, Baturaden, Banyumas, Jawa Tengah

2024-11-11T09:24:48+00:00

Tilapia (Oreochromis niloticus) is a freshwater fish that has high economic value so that it is widely cultivated by the community with a high stocking density without the addition of technological tools that maintain water quality. This causes water quality to decline, followed by a decrease in tilapia productivity, resulting in large losses. This problem is faced by many fish farmer groups (Pokdakan) in Indonesia including Pokdakan Mina Sari. The purpose of this service is to implement pinwheel technology in maintaining aquaculture water quality to optimize the productivity of tilapia cultivated by Pokdakan Mina Sari Purwosari Village, Baturraden, Banyumas, Central Java. The methods used in this service include socialization, training and mentoring. Socialization is carried out to introduce and convey the program to be carried out. Training was conducted to convey knowledge and skills including the application of mills, water quality management, handling of pests and diseases of tilapia, simple bookkeeping and marketing. Mentoring is carried out to assist partners in applying the technology delivered. The results of the service showed an increase in the enthusiasm and hard work of the farmer group members, an increase in tilapia productivity to 2-3 times from the original 2-3 quintals/pond to 6-9 quintals/pond, an increase in dissolved oxygen (DO) from 2-3 ppm to 5-6 ppm, an increase in fish weight/individual, an increase in fish feeding response, fish become more active, recording pond activities becomes more orderly, marketing has begun to serve retail buyers and there are fish processing activities. Therefore, this community service activity is very beneficial for fish farmers who are members of Mina Sari fish farmer group.

Transfer Teknologi Budidaya Ikan Nila Monoseks Jantan Desa Lalonggolosua Kabupaten Kolaka Melalui Kegiatan Kosabangsa

2025-05-25T09:02:52+01:00

The Kosabangsa program aims to develop and apply science and technology resulting from university research to meet the needs and improve the community's welfare. Through this Kosabangsa program, the implementation team and the assistance team collaborated to apply seed production methods and technology for male monosex tilapia cultivation in brackish water ponds of the Lalonggolosua Village Pond Farmer Group, which was the target partner and beneficiary. The problem faced by partners is the decline in pond production due to the failure of vaname shrimp farming so a commodity is needed to reinvigorate fish farming in ponds. One of these commodities is male monosex tilapia because it has a high growth rate, can adapt well to brackish salinity, and prevents unwanted reproduction during the cultivation process. The stages of the Kosabangsa activity of male monosex tilapia farming technology consist of several stages, namely, the transfer of knowledge from the mentoring team to the implementation team, training and mentoring, and evaluation of activities. The results of Kosabangsa activities for approximately three months (September - December 2023) are that partners have applied the technique of installing tarpaulin ponds used for enlargement of prospective broodstock and seed production, application of wild honey for male monosexed seed production, and have applied the male monosexed tilapia enlargement method in partner farms.

Pelatihan Pembuatan Konten Digital Menggunakan Aplikasi Canva Untuk Mengoptimalkan Pemasaran Produk UMKM di Desa Lab. Jambu

2024-11-11T08:45:24+00:00

Micro, small, and medium enterprises (MSMEs) face challenges in product marketing and visibility in the digital era. This community service project aimed to enhance the digital content creation skills of MSME owners in Labuan Jambu Village, Sumbawa Regency, using the Canva application. The method employed consisted of three stages: introduction to digital content and the Canva application, hands-on content creation practice, and one-month post-training mentorship. Results showed significant improvements in participants' understanding of digital content importance, ability to produce quality content, and implementation of digital strategies in their businesses. The majority of participants successfully created relevant content without direct assistance, leading to increased customer interactions on social media and product demand from outside the region. Challenges encountered included device limitations, unstable internet connections, and difficulties in maintaining consistent application. This activity contributes to the national agenda of MSME digitalization and can serve as a model for other regions. Recommendations include developing digital infrastructure, establishing a digital MSME community, integrating training into government programs, and diversifying training materials. In conclusion, this training effectively enhanced MSMEs' digital skills, supporting local economic growth and improving competitiveness in the digital era.

Keywords: MSMEs, digital content, Canva, digital marketing, economic empowerment, digitalization